From July 4 to August 25, 2019, Allez le Tour took over the historic Les Halles Saint-Géry in Brussels with a large-scale exhibition that resonated with cycling fans and art lovers alike. Timed to coincide with the Grand Départ of the Tour de France, which began in Brussels on July 6, 2019, the exhibition became a cultural highlight in the Belgian capital during the summer months.

Organized in collaboration with Cyril Meniolle de Cizancourt, then director of Les Halles Saint-Géry, the show attracted around 8,000 visitors over its three-month run. The venue itself, a UNESCO-protected covered market from the late 19th century, provided a striking architectural backdrop to the photographs, blending cultural heritage with the living history of the Tour de France.

The exhibition presented the analog black-and-white photography of ALLEZ LE TOUR, tracing my project Allez le Tour from its beginnings in 2005 through to 2018. In chronological order, visitors encountered four prints from each year, together forming a visual narrative of fourteen years spent on the roadside of the world’s most famous cycling race.

Adding to the immersive experience were large-format prints measuring 200 × 160 cm, which hung dramatically from the walls of Les Halles. These monumental works gave the exhibition a sense of scale and atmosphere that echoed the grandeur of the race itself, while the smaller prints provided intimate glimpses into the faces, gestures, and moments of the Tour’s devoted fans.